Drambuie Pursuit Nail of Fail Day 2


  • DRAMBUIE Liqueur is a closely-guarded secret mix of aged malt whiskies and spiced honey
  • DRAMBUIE was created in 1745 as the personal elixir for Scotland’s rebel Prince Charles Edward Stuart (known as Bonnie Prince Charlie).  Made by his personal apothecary, DRAMBUIE was crafted with the rarest and most exotic ingredients available at the time, including saffron, nutmeg and cinnamon
  • After his army’s defeat by the English army at the Battle of Culloden, the Prince fled across the highlands, escaping capture thanks to the loyalty of the Highland clans, who sheltered him and secured him safe passage.  As a token of thanks, he gave one supporter – Captain John MacKinnon – his last possession: the secret recipe for DRAMBUIE.  That recipe has remained a secret ever since
  • The name “DRAMBUIE” is derived from the Gaelic “An Dram Buidheach” – the drink that satisfies
  • DRAMBUIE was first commercially produced at the Broadford Inn on the Isle of Skye and first served on the mainland in 1909. The Inn still stands as the spiritual home of DRAMBUIE
  • DRAMBUIE was the first liqueur to be served in the British government
  • The spirit attained widespread popularity in the U.S. in the middle of the twentieth century, with the creation of the Rusty Nail® cocktail – a drink which has come to be associated with iconic entertainers in the 1950s
  • In 2009, more than 260 years after its initial creation, DRAMBUIE introduces an entirely new clear bottle to showcase the elixir contained within.  This departure from the original packaging design reflects a new era for the celebrated spirit
  • To this day, DRAMBUIE is still produced in Scotland, according to the secret recipe from 1745
  • In addition to being enjoyed neat or on the rocks, DRAMBUIE has come to be known for its inclusion in classic cocktails such as the Rusty Nail, as well as in newfound favorites such as the DRAMBUIE & Soda and DRAMBUIE Fizz®
  • Each year, Bonnie Prince Charlie’s epic escape across the Scottish Highlands is recreated at the DRAMBUIE® Pursuit, a 100-mile outdoor adventure race between Inverness and the Isle of Skye.  Teams of four set out across the highlands in trials of archery, powerboat racing, mountain biking, white-water rafting, mountain climbing and more.  To apply for a chance to win an all-expense paid trip to compete in the next DRAMBUIE Pursuit, teams can visit the DRAMBUIE website at www.PursuitOf1745.com


WHAT: The Drambuie “Nail or Fail” cocktail competition will showcase some of the best of NYC’s undiscovered bartenders, as they put their skills to the test to create their best Drambuie cocktails. The creations will be judged on presentation, flavor, taste, and creativity, by a panel of judges as well as guests who attend the event. The winner will then move on to compete against the top bartenders selected from nine markets across the country, in order to earn the overall “best cocktail” title.

The event will also feature a series of bar games and entertainment for guests, as well as complimentary cocktails to sample throughout the evening. The exciting and innovative cocktail recipes are sure to offer a modern interpretation of this timeless liqueur and classic cocktail staple.

WHO: Drambuie Liqueur – a unique combination of aged Scotch whiskies, heather honey, and a blend of herbs and spices – offers a unique, timeless, and distinctive taste. Created more than 260 years ago exclusively for Prince Charles Edward Stuart of Scotland, the recipe has been kept secret since 1745. Served on the rocks or as the classic Rusty Nail, this legendary liqueur can also be reinvented and remixed in the form of contemporary cocktails.

Published by MarieDriven

Marie “Driven” Theodore is a Haitian American entrepreneur and celebrity publicist that got her start in New York City working for prominent music, fashion, and lifestyle labels. From mainstream to niche categories she manages a base of support and operations for clients through strategic relationship building. Her roster of creative individuals and brands is impressive and her knack for navigating cultural circles is unmatched, particularly within the Caribbean community.

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